FOR IMMEDIATE RELEASE

CONTACT:
Matt Kovacs
Formula
(310) 578-7050
kovacs@formulapr.com

EASTON HOCKEY CREATES REVOLUTIONARY NEW STEALTH™ S17 STICK
Top of the Line Stick Emphasizes Energy, Velocity and Accuracy

VAN NUYS, Calif. (October 24, 2007) – Easton Hockey, the designer and manufacturer of the No. 1 stick in the NHL, has introduced the Stealth™ S17 stick, the most technologically advanced stick on the market. NHL superstars such as Ottawa right wing Dany Heatley, Minnesota right wing Marian Gaborik and Anaheim center Ryan Getzlaf are enjoying the stick’s new technology right from the start. With the Stealth S17, Easton has produced an industry-first elliptical design, according to Ned Goldsmith, vice president of Easton Hockey.

“There is no other stick like this in the world,” said Goldsmith. “As soon as you pick it up you can tell it is something special – not only because of the phenomenal balance, but because of the totally unique shape through the elliptical section. We can hardly make them fast enough.”

Easton’s Stealth S17 focuses on three main qualities vital to every hockey player: Energy, Velocity and Accuracy. The compression molded process used in constructing the Stealth S17 delivers the most consistent shaft in hockey, maximizing the energy transfer from your hands to the blade and thereby providing a more powerful shot. Meanwhile, the innovative TORX™ technology features an Elliptical Profile (patent pending) to help transfer torque from your hands to the blade for unsurpassed velocity. Easton’s patented Micro-Bladder process and Multi-Rib structure controls blade flex through puck contact to ensure maximum accuracy.
“If I could hit a one foot corner of the net on a one timer before, I can hit a 6” corner now,” said Ottawa right wing Dany Heatley. “I’ve never been more accurate or shot harder. I love it.”

The Stealth™ S17 will be introduced in five unique patterns (Sakic, Forsberg, Lidstrom, Iginla and Iginla Jr) in both grip and non-grip models. All models will be available at retail stores beginning November 2007.

To receive more information or schedule an interview, please contact Formula at 310-578-7050 or via e-mail at kovacs@formulapr.com.

About Easton Sports
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey and cycling equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia. For further information, please visit the company online at www.eastonsports.com. Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc. Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.