Easton Hockey » Technology & Design

EASTON HOCKEY TO DEBUT LIGHTEST HELMET IN THE NHL – THE STEALTH S19 Z-SHOCK™

admin — Fri, 12 Mar 2010 02:38:03 +0000

FOR IMMEDIATE RELEASE

EASTON HOCKEY LAUNCHES S19 Z-SHOCK™ HELMET “THE NEXT BIG THING” AT 2010 OLYMPIC GAMES, SETS NEW INDUSTRY STANDARD IN PROTECTION, WEIGHT

S19 Z-Shock will offer more efficient impact protection at 325 grams,

nearly half as much as its leading competitors.

VANCOUVER (February 22, 2010) – Easton Hockey today announced the launch of its new S19 Z-Shock™ helmet. Drawing on the innovations and experience of the Easton-Bell Sports Helmet Technology Center in Scotts Valley, Calif., the S19 Z-Shock has been developed to weigh about as much as a small cup of coffee at just 325 grams, about half the weight of a traditional hockey helmet. It immediately becomes the lightest and most protective helmet in the NHL.

Utilizing a patented solid state construction manufacturing process which combines polycarbonate plastic micro-shells and Expanded Polypropylene (EPP) foam laminated together, the ultra lightweight S19 Z-Shock offers impact absorption results found to exceed the minimum protection requirements of all three governing safety bodies by as much as 40%.

“This helmet is as unique as the Synergy stick was when first released – there’s really nothing else like it in the world.” said Ned Goldsmith, Senior Vice President of Easton Hockey. “By combining our best minds from the Easton-Bell Sports Helmet Technology Center and hockey R&D team, we’ve been able to create a helmet that is light weight, very comfortable and incredibly protective. Remarkably, we’ve been able to do so with a silhouette that has been an instant hit with elite players like Iginla and Zetterberg, who have all historically been traditionalists in their taste.

In an effort to reduce overall volume, the S19 Z-Shock utilizes a more efficient one-piece construction, allowing Easton’s engineers to replace air gaps and layers of plastic with enhanced EPP – a flexible, lightweight foam originally designed for automotive energy management applications. The lamination of these elements brings a new level of structural integrity to multi-impact hockey helmets that historically have only been available in motor sports and other high impact sports.

The S19 Z-Shock will be available at major sporting goods retailers in May 2010 and is currently being worn by men’s and women’s hockey players competing in the 2010 Vancouver Olympic Games.

To receive more information or schedule an interview, please contact Formula at 310-578-7050 or via e-mail at kovacs@formulapr.com. Follow Easton Hockey on Twitter: @Easton_Hockey.

About Easton Sports

Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey and cycling equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia. For further information, please visit the company online at www.eastonsports.com. Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc. Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.

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CONTACT:

Matt Kovacs

Formula

(310) 578-7050

kovacs@formulapr.com

EASTON HOCKEY UNVEILS S19 STICK™ COMPLETE WITH RE-ENGINEERED BLADE, LIGHTNING QUICK RELEASE

admin — Fri, 12 Mar 2010 02:36:38 +0000

Kevlar wrapped S19 features multi-core design for improved puck control, accuracy.

VAN NUYS, Calif. (October 26, 2009) – Easton Hockey, the designer and manufacturer of the No. 1 stick in the NHL, today announced the launch of its Stealth S19 stick. Re-engineered for a stiffer flex profile throughout the taper area to provide a lightning quick release, the S19 is a pro-style stick that features an enhanced feel for the puck thanks to a new blade design.

The S19 blade features a multi-core design with an upper portion featuring a structural core and a lower portion utilizing a solid core designed for dampening. The design improves the feel, puck control and shot accuracy.

“We sent Dan Cleary a couple prototypes before the 2009 postseason – he never went back, scored nine goals, had six assists, really one of the best postseasons of his career,” said Ned Goldsmith, Senior Vice President of Easton Hockey. “Zach Parise had a career year with the S17, and after a couples skates with the S19 he’s starting the 2009-2010 season with it. There’s a hundred other stories like it – from top to bottom, this stick will start blanketing NHL locker rooms.”

Like Easton’s S17—the No. 1 stick in the NHL in 2009—the S19 features a Kevlar®-wrapped, compression-molded shaft for maximum durability, power and feel, plus Easton’s patented TORX™ technology for increased torsional strength and rigidity to the blade.

The S19 stick is currently available at major sporting goods retailers.

To receive more information or schedule an interview, please contact Formula at 310-578-7050 or via e-mail at kovacs@formulapr.com. Follow Easton Hockey on Twitter: @Easton_Hockey.

About Easton Sports
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey and cycling equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia. For further information, please visit the company online at www.eastonsports.com. Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc. Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.

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CONTACT:
Matt Kovacs
Formula
(310) 578-7050
kovacs@formulapr.com

Easton Hockey in the News

admin — Wed, 12 Aug 2009 12:17:52 +0000

In case you haven’t kept up on your hockey reading this summer, here are some great reads you might want to check out before the new season begins.

The Hockey News: Get a healthy dose of Easton skates in this month’s Buyer’s Guide, featuring Easton in Matt Carlson’s state of the industry write-up, plus a full page Easton product review with eight featured skates.

Additionally, check out NHLDigest.com for a review of the S17 skate. The review might provide some insight regarding Easton’s latest line of elite skates that you didn’t know before. If you have never been, NHLDigest.com caters to the core hockey player / consumer reaching over 10,000 players a month, and can also be found on Twitter.com.

• http://www.nhldigest.com/easton-stealth-s17-skates/
• Twitter.com/NHLDigest

Finally, HockeyBarn.com is currently running our Easton Hockey – HockeyBarn.com promo The Clutch Hockey Challenge. As part of our partnership, Easton is giving away 12 SE16 sticks to qualified entrants who create 30-second to 1-minute viral videos showing off a clutch moment. The best clutch moment will get a pair of the SE16 skates. Pretty cool promo, looking forward to checking out the videos.

More news to come soon. The hockey season is just around the corner.

EASTON DEBUTS NEXT GENERATION SYNERGY HOCKEY STICK

admin — Fri, 05 Dec 2008 00:24:48 +0000

FOR IMMEDIATE RELEASE

CONTACT:
Grant Marek
Formula
(310) 578-7050
marek@formulapr.com

EASTON DEBUTS NEXT GENERATION SYNERGY HOCKEY STICK
Synergy SE16 Provides Ultimate Feel, Control, Power Thanks to Easton’s Patented, Industry-First Focus Weight Technology™

VAN NUYS, Calif. – Easton Hockey, the designer and manufacturer of the No. 1 stick in the NHL, knows the pros’ stick preferences like the back of its hand. Thus, control, power and feel – all crucial elements when it comes to stick build – are at the helm of the just-introduced Easton Synergy SE16 stick.

The revolutionary new stick combines the same proven construction of the renowned Synergy Elite line with Easton’s patented, industry-first Focus Weight Technology™ to create a next generation Synergy stick unmatched on the ice.

“We’ve found a recurring theme among NHL players when it comes to stick design – they’re disappointed in the lack of balance in today’s sticks,” said Ned Goldsmith, vice president of Easton Hockey. “Therefore, our R&D team set out to find a way to shave off weight in the shaft while maintaining the same light feel and incredible control. We redistributed the concentrated weight in the blade’s impact zone to create an unmatched feel while keeping the stick at the exact same weight as our Synergy Elite line. The goals for the SE16 model – to make it easy to control, balanced and powerful, were accomplished thanks to state-of-the-art technology that only Easton can provide.”

Easton’s Focus Weight Technology uses a concentrated weight strategically placed in the blade’s impact zone to keep the puck on the blade, and in the shaft to counter-balance the stick and give added control. For the ultimate in power, Easton’s impressive Synergy construction is combined with its compression molded process to yield one of the most powerful shots in the game.

To receive more information or schedule an interview, please contact Formula at 310-578-7050 or via e-mail at marek@formulapr.com.

About Easton Sports
Easton Sports is a developer, manufacturer, marketer and distributor of baseball, softball, hockey and cycling equipment for both sports professionals and enthusiasts. Easton Sports focuses on its ability to innovate and create products of unmatched quality and performance including the #1 bat in the College World Series®, Women’s College World Series®, Little League World Series®, and Slow-Pitch Softball, as well as the #1 stick and #1 glove in the National Hockey League. Headquartered in Van Nuys, Calif., Easton Sports employs over 1,200 people worldwide and maintains facilities in Utah, California, Mexico, Canada and Asia. For further information, please visit the company online at www.eastonsports.com. Prior to the combination with Riddell Bell, Easton Sports was a subsidiary of Jas. D. Easton Inc. Other subsidiary companies of Jas. D. Easton, including Easton Technical Products and Hoyt, both based in Utah, are not impacted by this combination.